The aim of this essay will be to consider the terms ideology and hegemony and how they differentiate. They will then be related to gender and sexuality for the point to be illustrated.
Hegemony is a term that was introduced by Gramsci in the 1970's. It refers to power rather than domination and is gained through ideology and culture. A set of specific aims are given according to taste, knowledge and society. The groups or parties are able to claim social, political and cultural leadership. Instead of domination, ‘Gramsci emphasized the need to win approval’ (Gramsci, cited in Gill, 2007).
There is also hegemonic masculinity, which defined by Connell is not a single type of masculinity. There is a hierarchy of masculinities depending on how masculine someone is. This might be according to their clothing, hair, facial expressions and body language. Masculinity is considered as being active, be based on the body, middle class, working class, black or gay.
Ideology is a system of ideas that explains and makes sense of society. The dominant ideology would be one that consists of the middle class, middle aged, possibly parliament and within the western world (Hayward, 2000).
Bibliography
Gill, R. (2007) Gender and the Media, Polity Press: Cambridge
Thursday, March 3, 2011
Reflective Diary: Plans for future employment
After I graduate I either hope to work for a women's magazine, possibly advertising, writing or editing, but ideally in fashion.
A job like this will require a strong knowledge in fashion, good skills in written and verbal communication, imagination and willing to work long hours.
There may be an assumption that when women work for a magazine those they are very fashionable, thin and good looking people. Also there may be an idea that the job is very rewarding, the staff get given free clothing and attend parties and events all the time.
At the moment I'm working for a retail company called Boux Avenue! It is a great opportunity to learn about consumerism and aspects of advertising. I am really interested in visual merchandising and that is another possible idea for future employment. I was able to be involved with the company from the start and helped with the store building itself, especially with displaying stock.
VISUAL MERCHANDISING
• Promotes the sale of goods, by the presentation of them in retail stores
• The products need to be displayed in an attractive environment so that they are engaging to the customer, in order for there to be a sale. This can be done through the use of mannequins, window displays shelf displays
• It is a form of art and presentation of a store and its merchandise.
• Colour, lighting, product information and space are all used by the visual merchandisers.
• It educates the customer, sets the company apart from other retailers, draws the attention of the customer into buying.
• There is a link between fashion, product design and marketing.
• It informs customers on the latest fashion trends by highlighting them at strategic locations
• Requirements: Visual merchandising requires knowledge of fashion, design, business, customer behaviour, psychology, inventory, and architectural principles.
Passion for design and creativity are essential to be a good visual merchandiser. Awareness of happenings in fashion world is needed so as to keep up-to-date with the dynamics of the market constantly.
According to prospect.ac.uk visual merchandising entails:
conducting research based on lifestyle concepts and trends, as well as store and/or regional attributes;
developing floor plans and sketching designs;
sourcing materials and display elements, such as lighting, props and accessories;
maximising the space and layout of the store;
installing and dismantling displays, using available space to the best advantage;
dressing mannequins and making use of creative lighting for window displays;
preparing for promotional events and dismantling displays at the end of promotional periods;
giving feedback to head office and liaising closely with merchandisers and buyers;
visiting other stores in the area, working with in-store sales staff and helping to develop their understanding of presentation;
setting up a 'model' or ‘mock’ store according to the company's latest design directives, and then photographing the store's windows, walls and displays in order to create a visual merchandising pack to send out to other stores (to ensure consistency with the company brand and image);
implementing the designs and plans created by the visual merchandising manager and the creative director, which may involve work such as lifting, carrying and climbing ladders.
How to improve as an undergraduate student!
1) To read every day in order to build on knowledge of theory
2) To participate fully in the lectures and seminars
3) Better organisation of time with assignments and ensuring to meet deadlines
4) Speak to lecturers with regards to extra tuition or help
5) Make good use of the I.T and library facilities at the university
6) To gain as much work experience, as possible this will benefit for the future
7) Good interaction with other students on the course or in university in general
Public Speaking!
It is has enabled me to not just inform but convince the audience of the point I am making. To be professional and that I am in control is necessary when engaging an audience with speech. It had taught me how to organise my thoughts logically. Have very good eye contact with the audience by being in control with my eyes and my body. To be clear when enunciating, so that the speech is effective.
Developing skills in I.T by constructing a PowerPoint presentation with the use of images and videos, using visual aid creates a better result.
• Builds a great amount of confidence and self esteem.
• Has helped me to focus by keeping the message clear and simple.
• Preparation and practice is vital
• To be natural and concise
Employment
Public speaking is highly useful for employment as it builds confidence, making easier to communicate with people, improving eye contact and bad habits.
Public speaking will also help at job interviews, as they can be very nervous situations. My handling nervous habits, eye contact, speaking slowly and planning will enable success in employment.
A job like this will require a strong knowledge in fashion, good skills in written and verbal communication, imagination and willing to work long hours.
There may be an assumption that when women work for a magazine those they are very fashionable, thin and good looking people. Also there may be an idea that the job is very rewarding, the staff get given free clothing and attend parties and events all the time.
At the moment I'm working for a retail company called Boux Avenue! It is a great opportunity to learn about consumerism and aspects of advertising. I am really interested in visual merchandising and that is another possible idea for future employment. I was able to be involved with the company from the start and helped with the store building itself, especially with displaying stock.
VISUAL MERCHANDISING
• Promotes the sale of goods, by the presentation of them in retail stores
• The products need to be displayed in an attractive environment so that they are engaging to the customer, in order for there to be a sale. This can be done through the use of mannequins, window displays shelf displays
• It is a form of art and presentation of a store and its merchandise.
• Colour, lighting, product information and space are all used by the visual merchandisers.
• It educates the customer, sets the company apart from other retailers, draws the attention of the customer into buying.
• There is a link between fashion, product design and marketing.
• It informs customers on the latest fashion trends by highlighting them at strategic locations
• Requirements: Visual merchandising requires knowledge of fashion, design, business, customer behaviour, psychology, inventory, and architectural principles.
Passion for design and creativity are essential to be a good visual merchandiser. Awareness of happenings in fashion world is needed so as to keep up-to-date with the dynamics of the market constantly.
According to prospect.ac.uk visual merchandising entails:
conducting research based on lifestyle concepts and trends, as well as store and/or regional attributes;
developing floor plans and sketching designs;
sourcing materials and display elements, such as lighting, props and accessories;
maximising the space and layout of the store;
installing and dismantling displays, using available space to the best advantage;
dressing mannequins and making use of creative lighting for window displays;
preparing for promotional events and dismantling displays at the end of promotional periods;
giving feedback to head office and liaising closely with merchandisers and buyers;
visiting other stores in the area, working with in-store sales staff and helping to develop their understanding of presentation;
setting up a 'model' or ‘mock’ store according to the company's latest design directives, and then photographing the store's windows, walls and displays in order to create a visual merchandising pack to send out to other stores (to ensure consistency with the company brand and image);
implementing the designs and plans created by the visual merchandising manager and the creative director, which may involve work such as lifting, carrying and climbing ladders.
How to improve as an undergraduate student!
1) To read every day in order to build on knowledge of theory
2) To participate fully in the lectures and seminars
3) Better organisation of time with assignments and ensuring to meet deadlines
4) Speak to lecturers with regards to extra tuition or help
5) Make good use of the I.T and library facilities at the university
6) To gain as much work experience, as possible this will benefit for the future
7) Good interaction with other students on the course or in university in general
Public Speaking!
It is has enabled me to not just inform but convince the audience of the point I am making. To be professional and that I am in control is necessary when engaging an audience with speech. It had taught me how to organise my thoughts logically. Have very good eye contact with the audience by being in control with my eyes and my body. To be clear when enunciating, so that the speech is effective.
Developing skills in I.T by constructing a PowerPoint presentation with the use of images and videos, using visual aid creates a better result.
• Builds a great amount of confidence and self esteem.
• Has helped me to focus by keeping the message clear and simple.
• Preparation and practice is vital
• To be natural and concise
Employment
Public speaking is highly useful for employment as it builds confidence, making easier to communicate with people, improving eye contact and bad habits.
Public speaking will also help at job interviews, as they can be very nervous situations. My handling nervous habits, eye contact, speaking slowly and planning will enable success in employment.
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